Marketing Logic is a strategic marketing consultancy specialising in strategic advice, communications and brand development.
Headed by Founding Director, Vivienne Corcoran, the Marketing Logic team comprises an extensive network of Australian and international strategists, researchers, marketing managers, designers, writers, creative directors, advertising agencies, PR companies and web designers from which we can assemble the right team for each client job. This network also allows us to exponentially expand the team to meet demand.
We have been successfully marketing Australian and international businesses for more than 25 years. During that time we have been instrumental in changing major brand identities, their market places and in helping clients win awards for their service delivery.
In assisting our clients we assess the organisation to determine its structural and cultural dynamics and the current state and progress of its marketing and business development. This initial review then forms the background to a plan of work that maximises business outcomes.
Vivienne Corcoran FAICD FAMI
More than 30 years’ experience in marketing and business has provided Vivienne with broad industry knowledge and networks. As a marketer, director and strategist, Vivienne has developed a reputation for being intuitive, strategic and practical. She is able to identify, distil and communicate key issues quickly such that everyone understands what needs to be done. Her experience working in diverse environments as director, business owner, manager and team member have given her the ability to adapt and provide clear management of the task at hand.
Marketing Logic assists organisations in many ways and we are a valuable resource on which to draw. Often an external brain can focus those inside on the job at hand and get things moving when they slow down. Marketing Logic understands the dynamics of partnerships and privately-owned businesses where the diversity of the principals is both a strength and a complication. We have helped firms of engineers, lawyers, accountants, actuaries, IT and intellectual property professionals and other professional services providers to grow and prosper.
Marketing Logic can also assist in overload situations where professionals may not have the time or in situations where the necessary expertise is not available within the organisation.
Our extensive range of strategic marketing and communication services includes:
Strategic facilitation of senior management, board and partner meetings, brainstorms and strategic planning.
Strategic marketing including market definition, business plans, marketing plans, target audience research and development.
Structural, organisational and governance reviews to ensure structures support and enable the strategic direction.
Marketing and business development direction and management to augment your current staff, provide an external view of performance and effectiveness, help move the organisation to another level.
Client service reviews to confirm the value of the services provided to the client so we can continue to improve.
Corporate planning and advice including partnership structures, business planning and development, strategic planning and workshops, tenders, client service.
Coaching and mentoring for board members, partners, directors and marketing management.
Corporate or continuing professional development on a wide range of topics including: business development skills and planning, setting personal and professional goals, growing your business/helping build the business you are in, simple business planning, improving your practice's profit, handling complaints, excellent customer service, marketing yourself, working in teams, creating good PR, identifying value, client listening, crisis and reputation management.
Corporate identity and brand management including brand reviews, revitalisation, brand and transition strategy and visual identity guidelines, intranets and manuals.
Organisational change management including strategic planning, organisational alignment, process drivers and owners.
Communications including internal (planning, staff newsletters, bulletins, etc), and external (public relations, roadshows), website review and improvement.
Financial communications and advice including mergers, acquisitions and divestments, shareholder agreements and negotiations, annual reports.
Mediation and facilitation
Vivienne came to our business at a time when we were extremely busy and changing direction in response to client demands. Vivienne's strategic, board and business experience brought discipline and focus to a stretched management team. As a result, the business continued to grow strongly but with purpose and direction. On top of her strategic input, Vivienne was able to roll her sleeves up and provide much needed hands on marketing to help us achieve our goals.
Marcus Simkin, CEO, Myriad IT
The Little Athletics Australia (LAA) Board has for some time considered the need to update the organisation's governance structure. Vivienne has provided us with wise counsel and assistance in reviewing our governance structures and Constitution including assisting us with the attraction, selection and recruitment of our first independent directors. Vivienne's governance knowledge and experience have made a valuable contribution to the LAA Board.
Dereck Fineberg OAM, President, Little Athletics Australia
Vivienne has provided Little Athletics Australia with valuable input to the development of our strategic and marketing plans including the development of policies, strategies and sponsorship proposals. She has provided welcome support and learned advice to our small management team.
Martin Stillman, CEO, Little Athletics Australia
Vivienne has developed and delivered several training activities for our professional development programs. Each has been targeted, focused and engaging and the participant evaluations have been outstanding.
Julie McCormack, Manager Clinical Training Unit, Dental Health Services Victoria
I asked Vivienne to come and work with our partnership to help identify and implement new pathways for growth. Vivienne’s experience with professional firms meant she was able to come to grips with the partnership, the teams and the individuals quickly and gain their attention and respect. She brought our leadership team together to agree on a strategic action plan, and has since developed and delivered training focused on Working in Teams, Managing Teams and Business Development and Client Engagement. The partnership group and the firm are now very clear on what is needed for us to grow and thrive.
David King, CEO, Robertson Hyetts Solicitors
Vivienne has been a major driver of our client service program. She has developed, gained support for and implemented client service initiatives across the firm. The client listening, feedback and service programs Vivienne developed are now an integral part of our business and a major driver of service improvement in our firm.
Melanie Kent, National Marketing Director, Pitcher Partners
Vivienne's vision combines with a strong practical capacity to plan and implement effective change in organisations. Her drive, clear thinking, and positive outlook makes her a force in her field. Her strategic input has made a substantial contribution to First National Real Estate's renaissance, helping make it, once again, a dynamic leader in Australian real estate. Vivienne's steel-trap-mind will definitely deliver a dose of 'Marketing Logic' to your organisation. Plus, she has a great sense of humour!
Stewart Bunn, National Communications Manager,
First National Real Estate
When you hire experience you want it to be presented when necessary and Vivienne does so with near perfect empathy. By sharing what is needed and why she helps everyone improve. Where she shines is in bringing her experience and the client's business needs together. Never is Vivienne, "I'm the expert and you'll follow me". Rather, "I have expertise I think you'll benefit from. Let me help you to understand."
David Buchan, General Manager, MGR Accountants
Marketing Logic worked closely with us by re-engineering product and services profiles and the selection and change of name to HEALTH IQ. They provided straightforward and honest advice, and an external view which helped put our ideas into perspective. The “makeover” has increased awareness in the marketplace of our extensive health knowledge and experience – it has worked very well. Marketing Logic played a key role in driving this change.
Robert Gluth, Sales Manager, HEALTH IQ
We decided to launch a new enterprise from our business and were looking for assistance in understanding and defining how to take it to market. Based on our long relationship with Vivienne Corcoran, we engaged Marketing Logic to assist us. Vivienne and her team brought their excellent knowledge of marketing but also their specific expertise in professional and consulting services to bear on the job. In an extremely short period of time, they were able to deliver us a strategic marketing plan complete with detailed actions and tools. The plan was not only prompt but both practical and insightful. Marketing Logic were creative, challenging and fun to work with.
Peter Nisbet, Director, The Insight Group
Marketing Logic has delivered award winning annual reports for Scope, contributed their considerable expertise to our brand strategy and assisted us grapple with the task of communicating our strategic direction to external stakeholders. They have a wonderful ability to distill complex business strategy into simple, easy to understand communications and bring internal stakeholders with them in the process. Marketing Logic has been a major contributor to our success in positioning Scope as an innovative leader – ensuring that the community ’sees the person not the disability’.
Stephen May, General Marketing Manager, Scope
Marketing Logic is deeply experienced across a wide range of businesses which give a wide breadth of perspective when it comes to understanding the issues. They are able to come in, ask pertinent/penetrating questions, apply working tools and exercises in a way that guides the team to develop and commit to a relevant plan. They have a very practical approach, which always results in useful outcomes. They are also fun to work with, which really helps to overcome the barriers that might be in place to working with an outside consultant.
Kathy Keele, Non Executive Chair, Cabrini Institute
We’d been trying for 18 months to settle on our business identity and move into the next phase of our project. Internally we could not decide. Marketing Logic quickly came to grips with our business. They worked very closely with us, chairing and directing workshops. We re-briefed the design team based on Marketing Logic’s recommendations and within four weeks we had settled on our new identity. The fact that we’d all agreed was one thing but the fact that Marketing Logic quickly helped us articulate and understand exactly what we’d agreed on was fantastic. It was invaluable having an experienced outside perspective on our project.
Zig van der Sluys, Director, Katani Clothing
When we completed a Business Plan for Primary Superannuation Services Limited, we were assisted in this process by Vivienne Corcoran. Vivienne conducted a two day strategy workshop with the company’s Executive Team and drafted a Vision, Mission Statement and Business Plan as a result. Vivienne ran further planning sessions with the Executive to set goals and determine subsequent action plans.
While I was very pleased with the final Business Plan, what most impressed me was the way in which Vivienne worked with our team. She was able to extract excellent input from the Executive and to get them thinking strategically. Vivienne quickly made herself a part of the team and was able to get universal buy in to and approval of the plan by both the Executive and the Board.
Kevin Beasley, Chairman, PSSL
Vivienne facilitated the Women’s Circus first Marketing Strategy Meeting which included the administration team and two Board Members. Having identified our four program streams, it was decided to focus on our Membership as a priority. It was a very productive session which generated some great conversation and gave us a basis to go away and begin formulating a document for our own purposes and for funding applications. Vivienne was a great facilitator allowing everyone to have an opportunity to speak and share their ideas informally whilst keeping the group very focused. She also contributed to the session, sharing her own experience which was invaluable.
Camilla Ella, General Manager, Women’s Circus