Melanie Kent – National Marketing Director, Pitcher Partners
"Vivienne has been a major driver of our client service program. She has developed, gained support for and implemented client service initiatives across the firm. The client listening, feedback and service programs Vivienne developed are now an integral part of our business and a major driver of service improvement in our firm."
Stewart Bunn, National Communications Manager, First National Real Estate
“Vivienne's vision combines with a strong practical capacity to plan and implement effective change in organisations. Her drive, clear thinking, and positive outlook makes her a force in her field. Her strategic input has made a substantial contribution to First National Real Estate's renaissance, helping make it, once again, a dynamic leader in Australian real estate. Vivienne's steel-trap-mind will definitely deliver a dose of 'Marketing Logic' to your organisation. Plus, she has a great sense of humour!”
David Buchan, General Manager, MGR Accountants
"When you hire experience you want it to be presented when necessary and Vivienne does so with near perfect empathy. By sharing what is needed and why she helps everyone improve. Where she shines is in bringing her experience and the client's business needs together. Never is Vivienne, "I'm the expert and you'll follow me". Rather, "I have expertise I think you'll benefit from. Let me help you to understand."
Robert Gluth, Sales Manager, HEALTH IQ
“Our company, PR Integration specialises in Health Information Systems. We decided to create a health oriented profile to emphasise and exploit our health credentials, and increase our share of the Health IT market.
Marketing Logic worked closely through a number of marketing components with us by re-engineered product and services profiles and the selection and change of name to HEALTH IQ. They provided straightforward and honest advice, and an external view which helped put our ideas into perspective.
The “makeover” has increased awareness in the marketplace of our extensive health knowledge and experience – it has worked very well.
Marketing Logic played a key role in driving this change.”
Peter Nisbet, Director, The Insight Group
“We recently decided to launch a new enterprise from our business and were looking for assistance in understanding and defining how to take it to market. Based on our long relationship with Vivienne Corcoran, we engaged Marketing Logic to assist us. Vivienne and her team brought their excellent knowledge of marketing but also their specific expertise in professional and consulting services to bear on the job.
In an extremely short period of time they were able to deliver us a strategic marketing plan complete with detailed actions and tools. The plan was not only prompt but both practical and insightful. Marketing Logic were creative, challenging and fun to work with.”
Kathy Keele, Non Executive Chair, Cabrini Institute
“Marketing Logic is deeply experienced across a wide range of businesses which give a wide breadth of perspective when it comes to understanding the issues.
They are able to come in, ask pertinent/penetrating questions, apply working tools and exercises in a way that guides the team to develop and commit to a relevant plan.
They have a very practical approach, which always results in useful outcomes. They are also fun to work with, which really helps to overcome the barriers that might be in place to working with an outside consultant.”
Zig van der Sluys, Director, Katani Clothing
“We’d been trying for 18 months to settle on our business identity and move into the next phase of our project. Internally we could not decide. Marketing Logic quickly came to grips with our business. They worked very closely with us, chairing and directing workshops. We re-briefed the design team based on Marketing Logic’s recommendations and within 4 weeks we’d settled on our new identity.
The fact that we’d all agreed was one thing but the fact that Marketing Logic quickly helped us articulate and understand exactly what we’d agreed on was fantastic. It was invaluable having an experienced outside perspective on our project.”
Kevin Beasley, Chairman, PSSL
“We recently completed a Business Plan for Primary Superannuation Services Limited and were assisted in this process by Vivienne Corcoran. Vivienne conducted a two day strategy workshop with the company’s Executive Team and drafted a Vision, Mission Statement and Business Plan as a result. Vivienne ran further planning sessions with the Executive to set goals and determine subsequent action plans.
While I was very pleased with the final Business Plan, what most impressed me was the way in which Vivienne worked with our team. She was able to extract excellent input from the Executive and to get them thinking strategically. Vivienne quickly made herself a part of the team and was able to get universal buy in to and approval of the plan by both the Executive and the Board.”
Stephen May, General Marketing Manager, Scope
“Marketing Logic has delivered award winning annual reports for Scope, contributed their considerable expertise to our brand strategy and assisted us grapple with the task of communicating our strategic direction to external stakeholders.
They have a wonderful ability to distil complex business strategy into simple, easy to understand communications and bring internal stakeholders with them in the process.
Marketing Logic has been a major contributor to our success in positioning Scope as an innovative leader - ensuring that the community ’sees the person not the disability’.”
Camilla Ella, General Manager, Women’s Circus
“Vivienne Corcoran facilitated the Women’s Circus first Marketing Strategy Meeting which included the administration team and two Board Members. Having identified our four program streams, it was decided to focus on our Membership as a priority.
It was a very productive two hour session which generated some great conversation and gave us a basis to go away and begin formulating a document for our own purposes and for funding applications.
Vivienne was a great facilitator allowing everyone to have an opportunity to speak and share their ideas informally whilst keeping the group very focused. She also contributed to the session, sharing her own experience which was invaluable.
We had some clear outcomes which we can now follow through on. In addition she has agreed to review and assist with the writing of the final marketing strategy.”